After two years of almost complete absence, trade fairs are finally starting up again, the stands will be repopulated and people will be able to look each other in the eye and shake hands in real business meetings.
Happy with this long-awaited return and fresh from participating in a trade fair dedicated to mechanical subcontracting, today we would like to talk about the importance of being present at trade fairs.
So let's start with a basic concept: what is the purpose of trade fairs?
Trade fairs have existed for many years and have always had the same function, i.e. to give companies the opportunity to present themselves and make themselves known to potential customers, thus in short a great opportunity for growth.
However, as we all know, in recent years the web and digital technology have expanded their potential to take over many of the tasks that were previously only associated with trade fairs. We are thinking, for example, of virtual B2B meetings, online showcases or digital marketing channels.
Despite the giant steps in the digital field, companies still have no intention of giving up trade fairs. But why?
Well, that's because trade fairs today still have strengths and characteristics that digital will never be able to match. We are talking about the physical encounter, the real face-to-face contact with the potential customer, the human aspect of a negotiation, of speaking eye to eye in front of the interlocutor, responding in a firm voice to his questions, objections, curiosities and interests, and last but not least, the feelings and impressions.
And we are certainly witnesses to this power and opportunity, precisely because at trade fairs we have met with those who, after 10 years or more, are still among our main partner customers.
We have therefore decided to review our 25 years of trade fairs in Italy and abroad in a dedicated page, complete with repertoire photos: BERMEC, 25 YEARS OF TRADE FAIRS